Our #1 Goal As Your Listing Agent:

GET THE HIGHEST POSSIBLE PRICE WHILE REDUCING STRESS & SAVING TIME

You've made a commitment to sell your home.  You're probably wondering “How much is my house worth?”  There are numerous factors that determine how much your home is going to sell for, namely:

• The housing market

• The location of the house

• The condition of the house

• The listing agent

While you may wish to have a crystal ball that can read into the housing market, the reality is you only have control over the last two factors.  The most important decision you can make is selecting the right agent because it's your agent that can shift the tides in your favor with their knowledge and expertise of the local market. Our #1 goal as your listing agent is to help you to get the most money for your home while minimizing the stress and time it takes to sell it.

WHY CHOOSE ISABELLA?

Choosing the right agent who has extensive knowledge and expertise tailored to your individual needs gives you a huge advantage from the start. The right agent will help you navigate the intricacies of the housing market. The right agent will guide you through getting your house conditioned and ready to show under the best light. The right agent will give recommendations based on historical market performance of similar homes and will accurately price adjust based on the differences.

• Committed to help you obtain the best possible price - I am not just committed to helping you sell your home, but also to negotiate on your behalf to help you achieve the highest possible sale price given market trends.

• Customized marketing of your home - No two homes are the same.  I will develop a detailed plan with you and provide recommendations to showcase your home in the best possible manner.  Given the technology driven Bay Area, I will help you tailor towards the high tech buyer market.

• Relationships with other agents and local buyers - I will leverage my extensive network of reputable connections to help your home sell as quickly as possible.

• Commitment, competency, compassion - I go the extra mile for all my clients.  I will be there for you from beginning to end, every step along the way.

signing the listing agreement

Once you’ve chosen your agent, the next step is signing a listing agreement with them.  The listing agreement commits you to an exclusive arrangement with the agent for a set period of time.  Your agent will help you fulfill your disclosure obligations (as mandated in California) by having you answer a series of forms and questionnaires.  Your agent will also order reports on your behalf:

• Property Inspection Report - A licensed property inspector will go over your home’s structure and systems to check for functionality, operability and code compliance.  A written report will be issued based on the inspector’s findings, detailing basic information and recommendations for repair, replacement, or maintenance.

• Pest Inspection Report - A licensed pest inspector will check your home for termite or other pest infestation that could affect your home, as well as dry rot, wet rot, and fungus damage.  If any of these are found, recommendations and estimates are then provided in a written report.

These reports are part of the buyer’s due diligence process, and the inspections are usually performed by the buyers as out-of-pocket costs.  However, it is highly recommended that you have the inspections done before marketing your house to best anticipate problems, determine list price, and minimize buyer issues that could arise.

putting on a price tag

Knowledge of current housing market trends is very important when thinking about how much to list your home for. Market conditions fluctuate based on real-time supply vs. demand and buyers' perception and attitude. What’s the economic outlook for the job market? What direction are interest rates heading? How difficult is it to apply for a loan? Are there similar homes currently on the market for sale? What differentiates your home from the rest? These are just some of the factors to consider.

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